Types of Marketing Services for Small to Medium Businesses

Business owners are often experts in their own field, but they are not very experienced at marketing or know how to approach attracting clients. Or it might be that they just don’t have the time to spend developing marketing plans and strategies to promote their products and services.

Engaging the services of a marketing professional can often save business owners time and money by taking the guess work out of the equation. Following are just some of the different marketing services that are available:

Marketing Strategy and Planning – the development of a sound marketing plan that is in line with your business goals can be very time-consuming. A marketing plan involves market research including developing a range of activities and strategies for the promotion of your product/services. Utilising professional marketing services for these high level tasks may involve using a consultant on a permanent or project basis.

Branding and Graphic Design – business owners need to develop a brand that will help them to attract and retain clients. However, this can be a daunting task for someone who does not have the expertise in this area. Marketing services experts can help business owners to develop their brand, and provide graphic design services for their logo, stationery, and advertising materials.

Public Relations (PR) – this aspect of marketing enables business owners to generate more leads and increase awareness of their unique brand. However, even the business owner with the most brilliant product or service might not have the communication skills necessary for promoting it, and some PR expertise might be required. A PR campaign might involve press releases, email campaigns, events and various other activities.

A small to medium-sized business might not have the means to employ a marketing person on a full-time basis, and marketing agencies can be very costly. Using a boutique consultancy, such as i.interact, allows a business owner to access the expertise of a marketing professional in an affordable way. It also means they can obtain the types of marketing services they require only when they require them. Meaning they can get on with what it is they do best – running their business!