The Benefits of Outsourcing your Marketing

If you’re a business owner reading this, you will relate to having to wear the many and varied hats of running a small business. Marketing just happens to be one of those hats, and as we all know, it takes time, dedication and expertise to get results. If you think about it, the cost of hiring a qualified Marketing Manager can be very expensive and almost impossible, particularly for a small to medium sized business.

Outsourcing your marketing allows you, the business owner/director/general manager to focus your efforts on other important tasks such as product development, driving sales and overall operations. It also eliminates the stress of trying to do it all yourself or delegating it internally to another staff member who doesn’t have the time or expertise to do it justice.

Some other benefits of outsourcing your marketing include:

  • Specialised skills and expertise – benefit from having a specialist on your team that you could not otherwise afford to hire full time.
  • An external perspective – outsourcing eliminates the “We’ve always done it this way” mentality which is the key to changing your marketing habits.
  • One point of contact – benefit from having an individual represent your business and act on your behalf, providing complete transparency.
  • Collaboration and consistency – collaborating on the execution, tracking and measuring of your marketing efforts is priceless. Outsourcing breeds consistency in the marketing cycle.

Imagine having a Marketing Strategy and Action Plan that ticks all of the boxes, while having your very own Virtual Marketing Manager executing all of your recommended marketing tactics on your behalf, while measuring and tracking the results and reporting back to you on a regular basis. Sounds pretty good, doesn’t it? Well, this is the very reason I started my business, i.interact 3 years ago. This service is available and right at your fingertips, therefore if you are serious about expanding and streamlining your business, outsourcing your marketing is something to seriously consider.

For more information, send us an email via our contact form or phone 0407 079 725.