Why i.interact and where did it start?

Like many of you reading this, i.interact started from an idea. I first had mine in 2009 while I was working full time as a Marketing and PR Manager for a coaching and training company that worked exclusively with accounting firms. Here I was exposed to the consulting world which I had no real idea about having spent the first seven years of my career working internally for one business.

I quickly learnt from the accounting firms that marketing and branding was a key area that not only they needed help with, but that their small to medium size business clients needed help with also.  I soon realised that I had options other than working to grow someone else’s business. I started visualise what type of business I could create that would complement my strengths and experience and this is how i.interact started.

The highlights of starting my business were attending my first ever business building workshop in Sydney, brainstorming names and registering my business and creating the i.interact brand. In my first twelve months, there were also many challenges (which I am sure many of you can relate to) including finances, setting up an office and getting my name and brand out there.

After testing the waters and fine tuning my marketing and branding service offering during my first 12 months in business, I started promoting myself as a Virtual Marketing Manager instead of just a Marketing Consultant. This seemed to hit a cord with most business owners and they understood instantly what I was able to offer them in terms of my services.

Luckily for me, I also discovered networking in my first year in business and this is how I have successfully built my brand awareness and how I will continue to promote my brand in addition to online marketing. Networking allows you to build long lasting and meaningful relationships plus a trusted network of suppliers that you trust implicitly that you can then refer onto your clients.

I believe that networking, forging strong and lasting relationships with my clients and providing a unique and tailored service to business owners are the key reasons why I am still in business four years on. I am also a co-director of a business networking community called Ask Ernie which facilitates and support my love of networking and supporting business owners.

Being in business is a challenge but it is also very rewarding and allows you to constantly learn and achieve a lifestyle that you have always wanted. The best advice I can give to any business owner is to not try and do everything yourself. Know your strengths and weaknesses and fill the gaps by seeking out experts and professionals to help you in growing your business.

Outsource your Marketing and Save Time, Money and Stress

As a small or medium-sized business owner, you no doubt have a lot of things to consider each day. This can involve wearing a lot of different hats, which can be a challenge when you’d really rather get on with whatever it is you’re good at – whether that’s developing products, administration, supervising people, or doing the accounts.

It can also make the task of marketing your product or services seem a little overwhelming. And yet without promotion, who is going to know about your great product/service in the first place? After all, without marketing, your business cannot thrive and grow. In this case, you might want to consider outsourced marketing services.

Marketing service experts can help business owners develop top-notch marketing strategies to best promote their brand. This can involve the development of a marketing plan, plus a combination of marketing activity execution, public relations, branding, and graphic design services.

Some of the advantages of outsourcing are:

• You gain access to the expertise of seasoned marketing professionals who really know their stuff!

• It means one less hat for you to wear – allowing you to relax a little and not feel stressed about how to go about marketing your brand effectively.

• Cost savings – rather than the expense and complication of hiring an internal marketing manager, you pay only for the services you need, when you need them.

• You get to decide which services you want and need, and whether to use a consultant on a permanent basis or just for individual projects. This means that you are the one in control.

Ideally a marketing services provider will give you your own dedicated marketing manager, meaning that you only need to deal with one contact person rather than different people for all the various tasks involved in marketing. Your contact person should also be an excellent communicator, keeping you up-to-date with everything they are doing and providing you with regular reports and correspondence.

i.interact’s Virtual Marketing Manager Service includes all of the above, which means you can rest assured knowing that your marketing and your business are in good hands. i.interact can help you meet your business goals, by working with you to tailor a top-notch marketing program involving a mix of activities to suit your unique products/services.

After all marketing services should never be one-size-fits-all! Services provided can include the development and design of marketing materials, sales tools, email newsletters, direct mail campaigns, sponsorship, event planning, branding – depending on what it is you want to achieve. Outsourcing marketing services is really worth the investment if you know it can save you time, stress, costs, and headaches!

The Benefits of Outsourcing your Marketing

If you’re a business owner reading this, you will relate to having to wear the many and varied hats of running a small business. Marketing just happens to be one of those hats, and as we all know, it takes time, dedication and expertise to get results. If you think about it, the cost of hiring a qualified Marketing Manager can be very expensive and almost impossible, particularly for a small to medium sized business.

Outsourcing your marketing allows you, the business owner/director/general manager to focus your efforts on other important tasks such as product development, driving sales and overall operations. It also eliminates the stress of trying to do it all yourself or delegating it internally to another staff member who doesn’t have the time or expertise to do it justice.

Some other benefits of outsourcing your marketing include:

  • Specialised skills and expertise – benefit from having a specialist on your team that you could not otherwise afford to hire full time.
  • An external perspective – outsourcing eliminates the “We’ve always done it this way” mentality which is the key to changing your marketing habits.
  • One point of contact – benefit from having an individual represent your business and act on your behalf, providing complete transparency.
  • Collaboration and consistency – collaborating on the execution, tracking and measuring of your marketing efforts is priceless. Outsourcing breeds consistency in the marketing cycle.

Imagine having a Marketing Strategy and Action Plan that ticks all of the boxes, while having your very own Virtual Marketing Manager executing all of your recommended marketing tactics on your behalf, while measuring and tracking the results and reporting back to you on a regular basis. Sounds pretty good, doesn’t it? Well, this is the very reason I started my business, i.interact 3 years ago. This service is available and right at your fingertips, therefore if you are serious about expanding and streamlining your business, outsourcing your marketing is something to seriously consider.

For more information, send us an email via our contact form or phone 0407 079 725.