Rebranding – Does Your Business Need a Makeover?

We all need a change or a fresh start every now and then, and sometimes the same can be said about businesses. There are times when rebranding might be necessary to create a new identity and image in the mind of customers and clients.

 

 

Rebranding can be done for a whole company, a product, a range of products, or created for a new product line. There might be many reasons for rebranding, such as to:

  • Create a more modern image.
  • Shed a less-than-positive image.
  • Become more relevant to consumers.
  • Attract a new type of client.
  • Attract a certain type of employee.
  • Promote a change of strategy and image – for example to demonstrate that the company is environmentally responsible.
  • Differentiate a new line of products from a previous one.
  • Create a more professional image, especially if the old branding was not done professionally in the first place.
  • Start afresh if the old brand did not achieve the desired results.
  • Make a new promise to consumers.
  • Create a new brand when merging with another company.
  • Differentiate from another business that has a very similar name, which causes customer confusion.

Businesses of all sizes and types may rebrand from time to time. For instance, even Apple Computers changed their title to simply ‘Apple’ so that they could sell other products. Rebranding can involve creating a new name, logo, image, and marketing strategy. It is a big step, especially since people identify with brands. It’s not something to be done lightly, or in an amateurish way. As such, when considering rebranding it’s best to find a business rebranding company that has the credentials and experience to help the business owner manage the shift professionally, and without upsetting existing customers, while creating the capacity to attract new ones.

Rebranding is likely to involve the same steps as initial branding, but needs the added requirement of being particularly sensitive to the effect on customers in the marketplace. It’s highly important in this process that it is managed in a thorough way with nothing forgotten or left undone along the way. Outsourcing the rebranding process for your small business to a business rebranding company like i.interact means that you can get the professional expertise you need to make the process as seamless as possible.