Do You Need Marketing Expertise for Your Small Business?

Do you have what it takes to effectively market your small business? If you do, that’s great, but if your efforts have so far not been up to scratch, or you would just like some professional help to boost your brand awareness, you might be interested in outsourced marketing services to help in moving your business forward.

Marketing your business is complex in the modern world. Today’s consumers are generally very savvy and well informed, and as a small business owner you need to be on the ball to keep up with them and with changes in the marketplace.

Modern marketing can also take a lot of time – something that many small business owners and directors probably don’t have in abundance. Running a business, developing products and services and supervising employees can be enough of a task, without thinking about how to go about boosting your exposure and market share. This might mean that the task of marketing seems overwhelming or at least very challenging.

You need to think about advertising and promotion, your branding, graphics, website, communications and various other matters. Without the expertise in these areas you might not know quite where to begin.

i.interact’s services include development of marketing plans and strategies, branding and / or rebranding, graphic design and public relations. i.interact also knows that your enterprise is totally unique, and needs a tailored approach to marketing and conveying to your target market what it is you have to offer. We are also aware that your funds might be limited, and can negotiate a program with you to fit within your budget.

i.interact can provide a contact person as well as a team of experts to help you with all the facets of marketing that you need. You will also have the option of using our services constantly, or on an ad-hoc basis – such as when launching a new product line for instance. Outsourced marketing services can help to provide your business with that professional and competitive edge, which in turn can assist you in retaining your clients and attracting new ones along the way.

Marketing Ideas for Small Business

While anyone in a profit-making business is naturally keen to achieve a return on their investment, business experts will often emphasise that the focus of any business owner needs to be not so much on the bottom line, but on providing the best product or service in the marketplace.

Of course this starts with knowing what it is that consumers actually want or need in the first place. This involves listening to your customers, and it might entail doing some market research – through surveys, direct interviews, focus groups or other methods. Even many established companies will conduct market research when considering launching a new product. This is a vital step – as without knowing what it is that people really want, you might find yourself paddling upstream in the wrong direction!

Once you are clear on what customers want, and you have researched the competition and you are clear on your product’s cost and pricing structure, you need to develop some sound marketing tactics to help you achieve your goals and objectives. This is a continual process that involves keeping your eye on the market, measuring your progress through sales targets, and making adjustments to your strategies as required.

Here are some tips for developing better small business marketing strategies:

  •  Take advantage of the free or low-cost advertising opportunities that are available these days, such as social media, or email campaigns.
  •  Consider producing flyers, brochures, videos, press releases, a website, blog, or advertising in industry magazines.
  •  Attend trade shows and give out samples of your product or brochures describing your professional service, and be available to talk to potential clients.
  •  Consider offering special discounts or discount vouchers to use within a certain timeframe.
  •  Network with other small business owners in the industry. Ask questions with the goal of finding out what works for them and what doesn’t.
  •  To increase your exposure consider joining professional trade industry associations and networking with other businesses.
  •  Increase your skills through training sessions, employing a mentor, or attending seminars. Keep your mind open and flexible. Of course as a small business owner, you might feel that you are doing your upmost just to keep your business running, and that you just don’t have the time for marketing or the means to employ someone to do it for you.

This is where small business marketing services such as that provided by i.interact can help, by providing you with professional and expert marketing services when and where you need them – from developing marketing plans, sales and marketing tools, to branding, graphic design and public relations. Our services allow you, the business owner to keep on doing what you love to do, while knowing that marketing and promotion of your product or service has not slipped under the radar!