Do You Need Marketing Expertise for Your Small Business?

Do you have what it takes to effectively market your small business? If you do, that’s great, but if your efforts have so far not been up to scratch, or you would just like some professional help to boost your brand awareness, you might be interested in outsourced marketing services to help in moving your business forward.

Marketing your business is complex in the modern world. Today’s consumers are generally very savvy and well informed, and as a small business owner you need to be on the ball to keep up with them and with changes in the marketplace.

Modern marketing can also take a lot of time – something that many small business owners and directors probably don’t have in abundance. Running a business, developing products and services and supervising employees can be enough of a task, without thinking about how to go about boosting your exposure and market share. This might mean that the task of marketing seems overwhelming or at least very challenging.

You need to think about advertising and promotion, your branding, graphics, website, communications and various other matters. Without the expertise in these areas you might not know quite where to begin.

i.interact’s services include development of marketing plans and strategies, branding and / or rebranding, graphic design and public relations. i.interact also knows that your enterprise is totally unique, and needs a tailored approach to marketing and conveying to your target market what it is you have to offer. We are also aware that your funds might be limited, and can negotiate a program with you to fit within your budget.

i.interact can provide a contact person as well as a team of experts to help you with all the facets of marketing that you need. You will also have the option of using our services constantly, or on an ad-hoc basis – such as when launching a new product line for instance. Outsourced marketing services can help to provide your business with that professional and competitive edge, which in turn can assist you in retaining your clients and attracting new ones along the way.

Outsource your Marketing and Save Time, Money and Stress

As a small or medium-sized business owner, you no doubt have a lot of things to consider each day. This can involve wearing a lot of different hats, which can be a challenge when you’d really rather get on with whatever it is you’re good at – whether that’s developing products, administration, supervising people, or doing the accounts.

It can also make the task of marketing your product or services seem a little overwhelming. And yet without promotion, who is going to know about your great product/service in the first place? After all, without marketing, your business cannot thrive and grow. In this case, you might want to consider outsourced marketing services.

Marketing service experts can help business owners develop top-notch marketing strategies to best promote their brand. This can involve the development of a marketing plan, plus a combination of marketing activity execution, public relations, branding, and graphic design services.

Some of the advantages of outsourcing are:

• You gain access to the expertise of seasoned marketing professionals who really know their stuff!

• It means one less hat for you to wear – allowing you to relax a little and not feel stressed about how to go about marketing your brand effectively.

• Cost savings – rather than the expense and complication of hiring an internal marketing manager, you pay only for the services you need, when you need them.

• You get to decide which services you want and need, and whether to use a consultant on a permanent basis or just for individual projects. This means that you are the one in control.

Ideally a marketing services provider will give you your own dedicated marketing manager, meaning that you only need to deal with one contact person rather than different people for all the various tasks involved in marketing. Your contact person should also be an excellent communicator, keeping you up-to-date with everything they are doing and providing you with regular reports and correspondence.

i.interact’s Virtual Marketing Manager Service includes all of the above, which means you can rest assured knowing that your marketing and your business are in good hands. i.interact can help you meet your business goals, by working with you to tailor a top-notch marketing program involving a mix of activities to suit your unique products/services.

After all marketing services should never be one-size-fits-all! Services provided can include the development and design of marketing materials, sales tools, email newsletters, direct mail campaigns, sponsorship, event planning, branding – depending on what it is you want to achieve. Outsourcing marketing services is really worth the investment if you know it can save you time, stress, costs, and headaches!

Types of Marketing Services for Small to Medium Businesses

Business owners are often experts in their own field, but they are not very experienced at marketing or know how to approach attracting clients. Or it might be that they just don’t have the time to spend developing marketing plans and strategies to promote their products and services.

Engaging the services of a marketing professional can often save business owners time and money by taking the guess work out of the equation. Following are just some of the different marketing services that are available:

Marketing Strategy and Planning – the development of a sound marketing plan that is in line with your business goals can be very time-consuming. A marketing plan involves market research including developing a range of activities and strategies for the promotion of your product/services. Utilising professional marketing services for these high level tasks may involve using a consultant on a permanent or project basis.

Branding and Graphic Design – business owners need to develop a brand that will help them to attract and retain clients. However, this can be a daunting task for someone who does not have the expertise in this area. Marketing services experts can help business owners to develop their brand, and provide graphic design services for their logo, stationery, and advertising materials.

Public Relations (PR) – this aspect of marketing enables business owners to generate more leads and increase awareness of their unique brand. However, even the business owner with the most brilliant product or service might not have the communication skills necessary for promoting it, and some PR expertise might be required. A PR campaign might involve press releases, email campaigns, events and various other activities.

A small to medium-sized business might not have the means to employ a marketing person on a full-time basis, and marketing agencies can be very costly. Using a boutique consultancy, such as i.interact, allows a business owner to access the expertise of a marketing professional in an affordable way. It also means they can obtain the types of marketing services they require only when they require them. Meaning they can get on with what it is they do best – running their business!