Marketing Ideas for Small Business

While anyone in a profit-making business is naturally keen to achieve a return on their investment, business experts will often emphasise that the focus of any business owner needs to be not so much on the bottom line, but on providing the best product or service in the marketplace.

Of course this starts with knowing what it is that consumers actually want or need in the first place. This involves listening to your customers, and it might entail doing some market research – through surveys, direct interviews, focus groups or other methods. Even many established companies will conduct market research when considering launching a new product. This is a vital step – as without knowing what it is that people really want, you might find yourself paddling upstream in the wrong direction!

Once you are clear on what customers want, and you have researched the competition and you are clear on your product’s cost and pricing structure, you need to develop some sound marketing tactics to help you achieve your goals and objectives. This is a continual process that involves keeping your eye on the market, measuring your progress through sales targets, and making adjustments to your strategies as required.

Here are some tips for developing better small business marketing strategies:

  •  Take advantage of the free or low-cost advertising opportunities that are available these days, such as social media, or email campaigns.
  •  Consider producing flyers, brochures, videos, press releases, a website, blog, or advertising in industry magazines.
  •  Attend trade shows and give out samples of your product or brochures describing your professional service, and be available to talk to potential clients.
  •  Consider offering special discounts or discount vouchers to use within a certain timeframe.
  •  Network with other small business owners in the industry. Ask questions with the goal of finding out what works for them and what doesn’t.
  •  To increase your exposure consider joining professional trade industry associations and networking with other businesses.
  •  Increase your skills through training sessions, employing a mentor, or attending seminars. Keep your mind open and flexible. Of course as a small business owner, you might feel that you are doing your upmost just to keep your business running, and that you just don’t have the time for marketing or the means to employ someone to do it for you.

This is where small business marketing services such as that provided by i.interact can help, by providing you with professional and expert marketing services when and where you need them – from developing marketing plans, sales and marketing tools, to branding, graphic design and public relations. Our services allow you, the business owner to keep on doing what you love to do, while knowing that marketing and promotion of your product or service has not slipped under the radar!