Why We’re Different

Not Your Average Marketing Consultant

  • We’re not an agency, we’re a boutique marketing consultancy!
  • We approach your business like it’s our own.
  • We’ll listen to you and learn what’s important to you before we begin determine your business brand and help you to develop a marketing platform that will communicate to your target market who and what you do.
  • We will help you build your marketing tool box — the tactical stuff — as part of a plan that fits your budget. Most importantly, the end result will be a map that helps you get where you want to go.
  • We work for you, think of us as an extension of your business (we just don’t have an office in your building).
  • We don’t charge exorbitant fees like many of the agencies. We can be flexible in how we work with businesses, whether it is on a fixed project fee, hourly rate or monthly retainer, whatever works best for you and your budget.

How PR can work for your business

The business world of today is extremely competitive. Businesses need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both their customers and the media.

Public relations is all about reputation. It is the result of what you do, what you say, and what others say about you. It is used to gain trust, establish credibility and an understanding between a business and its community.

A positive story about a business, new product or service in a relevant section of a newspaper may have greater impact on readers than a full-page advertisement for the product/business since readers perceive the news media as presenting an impartial perspective, thus creating more credibility. It is often better to combine the two and negotiate an advertisement with an accompanying editorial to create maximum impact and results.

PR isn’t all about the media, it is about communicating and engaging with your customer base. Sending regular newsletters to your customers is a great way of staying in touch and also keeping them updated on what is happening in your business (special offers, new products etc) so that you remain top of mind when it comes to a customer making a purchasing decision.

A well structured marketing campaign should always include a number of PR strategies which can together help a business to achieve its full potential.

If you would like to find out more about how PR could work for your business, please contact us

Meet your Virtual Marketing Manager

Welcome to a new way of handling your marketing. Designed for small to medium sized businesses, i.interact’s Virtual Marketing Manager Service is a fresh alternative to handling marketing on your own or hiring an internal Marketing Manager.

By outsourcing your marketing to i.interact, you’ll benefit from:

  • Experience – With close to 10 years experience in marketing, branding, pr and design – i.interact can offer a wide array of capabilities giving your business the ability to tap into our services versus looking for all of these qualities in one employee or trying to find multiple businesses to outsource to.
  • Cost Effectiveness – When factoring in an employee’s salary, benefits, training, etc., the cost of hiring a qualified Marketing Manager can become very expensive.  i.interact’s Virtual Marketing Manager service works within a yearly budget that is less than your cost to hire someone internally.
  • One Contact – i.interact will manage everything on your behalf, taking all the stress away. You will be assigned your own dedicated Marketing Manager who you will be able to access directly, without having to deal with multiple people who don’t know your business. It’ll be so easy you’ll wonder why you didn’t take advantage of it sooner.
  • Collaboration & Communication – Regular communication with the business owner is of utmost importance to i.interact. We offer weekly status reports and monthly meetings to ensure the lines of communication remain open at all times.

How does the process work?

We start with the development of your Marketing Plan and then we create and coordinate the activities outlined within your plan over a 6 or 12 month period – the choice is yours.  Depending on your needs and goals as a business, this will include a mix of Marketing Activities tailored to your target market, including Branding, Photography, Sales Tools, Customer Loyalty & Referral Programs, Event Planning and much more.

We bill you a monthly fee which spreads the cost over the course of your chosen 6 or 12 month service. Packages and prices vary depending on the size of your business and scope of our involvement. If you’d like to find out more, please contact us today to arrange a free no-obligation consultation.